![]() ![]() ![]() However, it is encouraging that the app is (incredibly!) maintained by a single person with “ no catch, no creepy business model, and no ulterior motive.” Advertise a podcast on Pocket Casts Overcast is currently iOS only, and has no obvious plans to develop their mobile app for Android. One disadvantage to advertising on Overcast is the lack of reach for users of Android and other devices. Users can become subscribers with just two clicks, without even stopping what they’re listening to! Clicking a link doesn’t open the listener’s default browser app or redirect them to an external website. The best part is that ads link directly to your show. Their non-intrusive and free users of Overcast are unable to switch them off or block them whilst browsing in the app. Your banner ads (which you supply) appear at the bottom of the screen in the app. On the Overcast ad sales page, podcast advertising options are clearly listed by category with fixed prices and estimated return on investment. Let’s check out how 5 of the leading podcast apps allow you to display in-app ads and drive traffic to your show. Immediately this makes any ad spend a better and more effective match than generic pay-per-click ad services like Google or Facebook. They’re looking for a podcast or episode. When a user searches a podcast app for “baking tips”, they’re not looking for a website or tutorial video. Most podcast apps now offer some kind of pay-per-tap advertising option. There’s a better way to grow your podcast than Facebook and Google ads. ![]()
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